What is it?
Social media management refers to the administration of brands’ social media accounts with the purpose of communicating their messages in line with their marketing strategies through social media platforms; today’s most important communication channels.
What is it good for?
Series of target audience analyses by social media experts, and strategies appropriate to convey the brand’s message facilitate effective communication with the targeted audience on their favorite social media platforms. This way, the brand gets to have a digital presence and always stays relevant & up to date. With proactive approach, periodic projects and fast reactions, the brand will be able to have a huge influence on its target audience using social media channels.
How does it work?
Social media team creates a communication strategy based on brand’s brief. Every detail and material related to the brand plays an important role in the creation of this strategy. Then the communication begins in selected social media platforms, with regularly sharing original content created in accordance with the brand’s strategy. Depending on the platform & message; content may be text-based, visual, or both.
Moderation team constantly stay in close contact with the audience in the social media channels. The brand’s performance is observed closely with monthly, six-monthly or yearly reports and necessary actions are taken to achieve the brand’s goals.
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